Working as the Head / Senior Visual Designer for the PopSockets EMEA region. I am responsible for the art direction and visual production of all PopSockets Europe’s social media, website, and retail visuals including directing and producing photoshoots and video editing.

Photoshoot team:

AD & visual concept @sariannaniskalaofficial

Styling @merimilash

Muah @varjonoora

Model @jay.thor.ingvarsson

@brandmgmt

📸 @kihveli550

🎥 @erika.filmmaker

🍋shirt @ikonohki

Assistant @emmajonevala

Campaign concept, styling, and photography for PopSockets EMEA’s Just Elegance case launch campaign and PRIDE 2021 Campaign. Styling, set building, and product photos for PopSockets EMEA 2021 Holiday gift boxes photoshoot.

Copyright PopSockets EMEA 2021,
Photography Sarianna Niskala 2021

User Created Content visual guidelines for PopSockets & Brandbassador to guide influencer content creation. I created the original idea and visual mood board for the campaigns. Below examples of my visual mood boards and the UCG content, they guided to make.

Copyright PopSockets EMEA Oy & Brandbassador 2022

Packaging design, illustrations, styling and product photos for the wonderful Finnish natural salt soap & shampoo brand, 2024.

Client, Young Finnish Design Oy, Animations for Liikku-kuntokeskus

I had the joy and privilege to design new characters and animate them for Liikku Kuntokeskus.

Visual identity, illustrations, social media strategy, still-image and video content for Helsinki Casting, 2023

I created the new visual identity for Helsinki Casting in 2023 and got to take part and assist in the very successful launch of their new role casting app “Faces”. After the new social media strategy and visual look Helsinki Casting or “HC” have gained over 1000 new social media followers. You can spot my HC illustrations and colour design in their social media @helsinkicasting and website https://helsinkicasting.com/

Brand identity, logo and symbol for Esther Growth Studio, 2023

https://www.estherstudio.co/

Production AD and graphic design for PopSockets EMEA. Paid and organic social media (feed posts, stories, and video editing), trafficking ads, website banners and newsletters.

Copyright PopSockets EMEA 2021

Operating as the marketing lead and visual designer for Treet start-up. My responsibilities included creating the branding, visuals, illustrations, and written content for nationwide marketing campaigns for Treet's own social media channels and Treet's partner pharmacies Avainapteekit.

A series of illustrations ordered by Kämp Collection hotels St George for seasonal use in 2019-2020.

Illustrations: Sarianna Niskala
Copyright St George & Sarianna Niskala 2019
Photos: Sarianna Niskala

Exhibition concept & curation for young designers exhibition at Hotel St George.

Creating and producing St. George Design Market, a high quality Finnish design market for Kämp Collection hotels. I created the event concept, visual identity and organized the event. The central goal was connecting young design talents with one of the most luxurious Finnish establishments and its clientele. I was also managing the planning with various stakeholders and operated as a project coordinator for a team of 16 designers. The event was a great success for all parties and will be continued in the following years.

photos: Camilla Bloom
graphics: Sarianna Niskala
Copyright St George & Sarianna Niskala 2019

Graphic design, Illustrating, Colour design, Design team management

Concept design and curation for a flower themed young artists’ and designer’s exhibition at St. George Bakery. The exhibition received a lot of positives attention and a significant number of visitors despite the pandemic and over half of the pieces showcased in the exhibition were sold to private collectors.

Photos and graphics: Sarianna Niskala
Copyright St George & Sarianna Niskala 2020

My second time producing the St. George Design Market, a high quality Finnish design market for Kämp Collection hotels. Also the Summer Design Market received a lot of positives attention and a significant number of visitors despite the pandemic.

I created the event concept, visual identity and organized the event. The central goal was connecting young design talents with one of the most luxurious Finnish establishments and its clientele. I was also managing the planning with various stakeholders and operated as a project coordinator for a team of 16 designers.

graphics: Sarianna Niskala

Copyright St George & Sarianna Niskala 2020

Graphic design, Illustrating, Colour design, Design team management

Window illustrations for the accessory brand AIDA Impact and up-and-coming fashion brand Saima for their pop-up at Klaus K Hotel. AIDA Impact is a jewellery brand that seeks to create sustainable and measurable social impact.

Visual & content design, styling and copywriting for the Finnish design brand Finarte. My work for the brand also included window set-ups, a street stand, a campaign photoshoot concept and execution plus product photography.

Photos Sarianna Niskala, Maybelle Jones-Nettey
Copyright Finarte 2020

KiDDo is a design school for kids, teaching the youngest ones in the family about UX and UI design in the fun way. I was the Design Lead of the project and responsible for visuals, artwork, graphic design and branding, planning, organizing and teaching in our design school’s workshops and events, writing the project blog, developing the user experience and overall managing the whole design and visual side of the project. www.kiddo.knowit.fi

Copyright Knowit 2017

IDBM Industry Project done in collaboration with City of Helsinki 2015-2016

Developing Customer Experience within citizen services in co-operation with the City of Helsinki. Identifying the key factors in creating an excellent customer experience and the ways to improve it. Our group did research data acquisition in Helsinki, Tallinn, London and Singapore. I was one of the Design Leads for the project and responsible for visuals, communications, planning and organizing workshops, developing customer experience and overall managing the design and visual side of the whole project.

Team: Sarianna Niskala, Iina Airaksinen, Zoé Blanchard, Penny Lee and Sunagawa Hiroki

Copyright City of Helsinki 2016